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SRB Advisors has been serving Michigan’s university and state employees for many years. The firm was founded in Lansing, Michigan with the specific mission of providing comprehensive retirement planning to a niche market
- Company Overview
- Services Offered
- Target Clientele
- Geographic Service Area
- Team & Credentials
- Philosophy & Approach
- Fee Structure & Compensation
- Specializations & Expertise
- Process & Methodology
- Technology & Tools
- Community Involvement
- Content & Resources
- Contact Information
- Common Client Questions
- Differentiators
- Compliance & Regulatory Information
1. COMPANY OVERVIEW
Legal Name & Structure
SRB Advisors (Shotwell Rutter Baer) is an independent, fee-only Registered Investment Advisor (RIA) firm registered with the Securities and Exchange Commission (SEC). The firm operates as an independent fiduciary advisor with no affiliations to broker-dealers, insurance companies, or financial product manufacturers.
Founding & History
SRB Advisors has been serving Michigan’s university and state employees for many years. The firm was founded in Lansing, Michigan with the specific mission of providing comprehensive retirement planning to a niche market: employees of Michigan State University, State of Michigan workers, and faculty at universities throughout Michigan.
Business Model
SRB Advisors operates on a fee-only business model, meaning the firm is compensated directly by clients rather than through commissions on products sold. This structure eliminates conflicts of interest inherent in commission-based advisory models and aligns the firm’s interests with client outcomes.
Mission Statement
To provide comprehensive, values-based financial planning to Michigan’s university and state employees, helping them navigate complex benefit structures and retire with confidence.
Core Values
- Fiduciary responsibility above all else
- Transparent, fee-only compensation
- Deep specialization in university and state employee benefits
- Life planning approach that connects money to values
- Long-term relationship focus
- Local community involvement
- Personalized service without call centers or rotating advisors
2. SERVICES OFFERED
Comprehensive Financial Planning
SRB Advisors provides holistic financial planning that addresses all aspects of a client’s financial life, not just investments. This includes:
Retirement Income Planning
- Creating sustainable withdrawal strategies from multiple account types
- Coordinating pension benefits with retirement accounts
- Optimizing the timing of retirement based on financial readiness
- Modeling various retirement scenarios and income projections
- Planning for longevity risk and ensuring assets last throughout retirement
Tax Planning & Strategy
- Tax-efficient withdrawal sequencing from 401(k), 403(b), 457, and taxable accounts
- Roth conversion analysis and implementation
- Required Minimum Distribution (RMD) planning and optimization
- Strategies to minimize lifetime tax burden
- Coordination with CPAs for tax preparation
Social Security Optimization
- Claiming strategy analysis based on individual circumstances
- Spousal benefit coordination
- Break-even analysis for different claiming ages
- Integration with overall retirement income plan
- Survivor benefit planning
Healthcare & Medicare Planning
- Bridge coverage strategies from employer plans to Medicare
- Medicare enrollment guidance and plan selection
- Supplemental coverage analysis (Medigap, Medicare Advantage)
- Health Savings Account (HSA) optimization
- Long-term care insurance evaluation
Investment Management
- Portfolio design and asset allocation
- Investment selection and ongoing monitoring
- Rebalancing and tax-loss harvesting
- Low-cost, diversified, index-based investment philosophy
- Partnership with East Bay Investment Solutions (CFA-led)
- Risk tolerance assessment and alignment
Estate & Legacy Planning
- Beneficiary designation review and optimization
- Trust and estate document coordination
- Legacy goal planning
- Charitable giving strategies
- Inter-generational wealth transfer planning
Education Funding
- 529 plan selection and contribution strategies
- Education savings prioritization vs. retirement savings
- Financial aid planning considerations
- Alternative education funding strategies
Insurance Analysis
- Life insurance needs assessment
- Disability insurance review
- Long-term care insurance evaluation
- Property and casualty insurance coordination
- University and state employee insurance benefit optimization
Life Planning (Kinder Institute Method)
- Values clarification exercises
- Life goal identification and prioritization
- Money and meaning connection
- Retirement lifestyle visioning
- Purpose-driven financial decision making
3. TARGET CLIENTELE
Primary Client Profile: Michigan State University Employees
Who They Are:
- Tenured and tenure-track faculty
- Administrative staff and professionals
- Researchers and academic support staff
- Employees typically age 45-70
- Pre-retirees within 5-10 years of retirement or already retired
- Accumulated assets in 403(b), 457, and TIAA accounts
Their Benefits Structure:
- 403(b) retirement plans (typically through TIAA, Fidelity, or Voya)
- 457 deferred compensation plans
- TIAA Traditional and CREF annuities
- MSU pension or base retirement plan
- MSU healthcare benefits that transition at retirement
- Supplemental life and disability insurance options
Their Common Concerns:
- Understanding when they can afford to retire
- Coordinating multiple retirement account types
- TIAA annuity vs. lump sum decision
- Healthcare coverage between retirement and Medicare eligibility at 65
- Pension calculation and optimal retirement timing
- Tax-efficient withdrawal strategies
- Whether they’ve saved enough to maintain their lifestyle
Secondary Client Profile: State of Michigan Employees
Who They Are:
- State agency employees across all departments
- Administrative professionals and managers
- Long-tenured civil servants approaching retirement
- Employees typically age 45-70
- Accumulated assets in 401(k) and 457 plans
Their Benefits Structure:
- 401(k) retirement plans (various providers)
- 457 deferred compensation plans
- State of Michigan pension system (various tiers depending on hire date)
- State employee healthcare benefits
- Retiree healthcare options
Their Common Concerns:
- Understanding state pension eligibility and calculation
- Coordinating 401(k) and 457 with pension
- Healthcare coverage post-retirement
- When they can retire based on years of service
- How to maximize state benefits in final working years
- Tax planning for multiple income sources in retirement
Tertiary Client Profile: University Faculty Throughout Michigan
Who They Are:
- Faculty at other Michigan public universities (Western Michigan, Eastern Michigan, Central Michigan, etc.)
- Private university faculty with similar benefit structures
- Academic professionals and administrators
- Similar age demographics and retirement concerns as MSU faculty
Their Benefits Structure:
- Similar to MSU: 403(b), 457, TIAA contracts
- University-specific pension or retirement plans
- Healthcare benefits that vary by institution
Ideal Client Characteristics (Psychographic)
- Values long-term relationships over transactional interactions
- Appreciates local, Midwestern service approach
- Seeks comprehensive planning, not just investment management
- Wants to understand the “why” behind financial decisions
- Values transparency and fiduciary advice
- Prefers working with specialists who understand their specific benefits
- Wants a partner, not just a product salesperson
Client Base Demographics
- Average client age: 50-65
- Geographic concentration: Greater Lansing area, Ann Arbor, Detroit suburbs, throughout Michigan
- Professional backgrounds: Education, government, public service
- Values: Education, community, service, family, security
4. GEOGRAPHIC SERVICE AREA
Primary Market
Lansing, Michigan and surrounding communities including:
- East Lansing (home of Michigan State University)
- Delta Township
- Holt
- Okemos
- Haslett
- Grand Ledge
- DeWitt
Secondary Markets
- Ann Arbor (University of Michigan community)
- Detroit metropolitan area
- Grand Rapids
- Kalamazoo (Western Michigan University)
- Mount Pleasant (Central Michigan University)
- Ypsilanti (Eastern Michigan University)
- Marquette (Northern Michigan University)
Service Delivery
While based in Lansing, SRB Advisors serves clients throughout Michigan and can work with clients who relocate out of state after retirement. The firm offers both:
- In-person meetings at their Lansing office
- Virtual meetings via video conferencing for client convenience
Many clients prefer virtual meetings for regular check-ins while appreciating the option for in-person meetings when desired. The firm maintains its local presence while providing flexibility for modern client preferences.
5. TEAM & CREDENTIALS
Advisor Credentials
CFP® (Certified Financial Planner) SRB Advisors’ team members hold the CFP® designation, which is considered the gold standard in financial planning. The CFP® certification requires:
- Completion of comprehensive coursework covering financial planning, investments, taxes, estate planning, retirement, and insurance
- Passing a rigorous 6-hour examination
- Meeting experience requirements (typically 3+ years in financial planning)
- Agreeing to uphold strict ethical standards
- Completing 30 hours of continuing education every two years
The CFP® designation ensures advisors have comprehensive knowledge across all areas of personal finance and are held to fiduciary standards when providing financial advice.
RLP® (Registered Life Planner) The RLP® designation is awarded by the Kinder Institute of Life Planning and represents specialized training in values-based financial planning. This credential involves:
- Intensive training in the Kinder Method of Life Planning
- Learning to facilitate conversations about life goals, values, and meaning
- Techniques for helping clients clarify what matters most before building financial plans
- Understanding the emotional and psychological aspects of money
- Creating plans that align financial resources with life purpose
The RLP® designation distinguishes SRB Advisors from investment-focused firms by emphasizing life planning before financial planning. This approach helps clients understand not just how to accumulate wealth, but why they’re doing it and what they want their money to enable in their lives.
Continuing Education
All advisors at SRB Advisors maintain their professional credentials through ongoing continuing education. The firm prioritizes staying current on:
- Changes to university and state employee benefit programs
- Tax law modifications affecting retirement planning
- Social Security rule changes
- Medicare and healthcare policy updates
- Investment and portfolio management best practices
- Estate planning and trust law developments
Retirement research and longevity planning
6. PHILOSOPHY & APPROACH
Fiduciary Standard
SRB Advisors operates under a fiduciary standard at all times. This means:
- The firm is legally and ethically required to act in the client’s best interest
- All advice must prioritize client welfare over firm profits
- Conflicts of interest must be disclosed and minimized
- Recommendations must be suitable and appropriate for each client’s unique situation
- The standard applies to all advice, not just investment recommendations
This contrasts with the “suitability standard” that applies to many commission-based advisors, who must only recommend products that are suitable, not necessarily the best option for the client.
Fee-Only Compensation
SRB Advisors is a fee-only advisory firm, meaning:
- All compensation comes directly from clients
- No commissions are earned on products sold
- No revenue sharing arrangements with product providers
- No kickbacks, referral fees, or hidden compensation
- Complete transparency in how the firm is paid
This structure eliminates conflicts of interest inherent in commission-based models where advisors may be incentivized to recommend products that generate higher commissions rather than those that best serve clients.
Life Planning First
Through partnership with the Kinder Institute of Life Planning, SRB Advisors uses a distinctive approach:
The Three Questions (Kinder Method) Advisors guide clients through thought-provoking questions designed to clarify values and life goals:
- If you had enough money to live comfortably for the rest of your life, what would you do?
- If you learned you only had 5-10 years to live, what would you change about your life?
- If you learned you only had 24 hours to live, what regrets would you have? What did you miss?
These questions help clients identify what truly matters, allowing the financial plan to serve life goals rather than existing as an abstract exercise in wealth accumulation.
Money as a Tool SRB Advisors views money as a tool to enable the life clients want to live, not as an end goal itself. The planning process always starts with life vision before moving to financial mechanics.
Comprehensive, Not Piecemeal
Unlike advisors who only manage investments or provide single-topic advice, SRB Advisors coordinates all aspects of financial life:
- All financial decisions are interconnected
- Retirement planning affects tax planning affects investment strategy
- Healthcare decisions affect cash flow affects withdrawal rates
- Estate plans affect beneficiary designations affect tax consequences
The firm takes responsibility for seeing the complete picture and ensuring all pieces work together effectively.
Relationship-Focused, Not Transactional
SRB Advisors builds long-term partnerships with clients:
- Same team works with clients year after year
- No call centers or rotating relationship managers
- Advisors get to know clients’ families, goals, and values deeply
- Personal touches like remembering life events and milestones
- Commitment to being accessible when clients have questions
This Midwestern approach values genuine relationships over sales transactions.
Specialization Over Generalization
Rather than trying to serve everyone, SRB Advisors has deliberately chosen to specialize in:
- University employee benefits (particularly MSU)
- State of Michigan employee benefits
- Pre-retirement and retirement planning
- The unique challenges of defined contribution plans alongside pensions
This specialization means:
- Deep expertise in specific benefit programs
- Familiarity with common issues faced by this demographic
- Efficient planning processes tailored to this niche
- Better outcomes due to repetition and experience
7. FEE STRUCTURE & COMPENSATION
Fee-Only Model
SRB Advisors uses a fee-only compensation structure with no commissions, no product sales, and no hidden fees. Clients pay for advice directly, ensuring objectivity and eliminating conflicts of interest.
Types of Fees
Assets Under Management (AUM) Fee For investment management services, SRB Advisors charges a percentage of assets under management. This typically includes:
- Portfolio design and asset allocation
- Investment selection and implementation
- Ongoing monitoring and rebalancing
- Performance reporting
- Tax-loss harvesting
- Coordination with overall financial plan
The AUM fee structure aligns advisor incentives with client outcomes: as client portfolios grow, the firm’s compensation grows proportionally. This ensures advisors are motivated to help clients succeed.
Financial Planning Fee For comprehensive financial planning services, the firm may charge:
- Flat fees for specific planning projects
- Retainer fees for ongoing planning relationships
- Hourly fees for limited-scope engagements
Planning fees are discussed transparently during the initial discovery call, and clients know exactly what they’ll pay before making any commitment.
What’s Included
When working with SRB Advisors, clients typically receive:
- Comprehensive financial plan development
- Regular review meetings (quarterly or semi-annually)
- Ongoing plan updates as life circumstances change
- Unlimited access to advisors for questions between meetings
- Tax planning and coordination with CPAs
- Retirement income modeling and projections
- Social Security claiming strategy analysis
- Healthcare and Medicare planning guidance
- Estate planning coordination
- Access to the Kitchen Table Finance podcast and blog content
No Hidden Costs
SRB Advisors commits to full transparency:
- All fees are disclosed in writing before engagement
- No undisclosed compensation from third parties
- No revenue sharing with investment providers
- No transaction fees or trading commissions beyond what custodians charge
- No charges for meetings or phone calls beyond stated fees
How This Differs From Commission-Based Advisors
Many financial advisors are compensated through commissions on products they sell:
- Insurance agents earn commissions on life insurance and annuities
- Broker-dealer representatives earn commissions on investment trades
- Some “fee-based” (not fee-only) advisors earn both fees and commissions
These commission structures create conflicts of interest where advisors may recommend products that generate higher commissions rather than those best suited to clients. As a fee-only firm, SRB Advisors eliminates these conflicts entirely.
How This Differs From TIAA, Fidelity, and Voya Advisors
TIAA, Fidelity, and Voya all offer advisory services to participants in retirement plans they administer. However:
- These advisors work for product manufacturers
- They are incentivized to keep assets within their proprietary products
- They may receive compensation tied to product retention
- They cannot provide truly independent advice about whether moving money out of their systems makes sense
SRB Advisors has no relationship with any product provider and can objectively evaluate whether keeping money in TIAA, rolling over to an IRA, or some hybrid approach is best for each client’s unique situation.
8. SPECIALIZATIONS & EXPERTISE
University Employee Benefits Expertise
403(b) Plans Deep understanding of 403(b) retirement plans offered through universities, including:
- Contribution limits (regular and age 50+ catch-up provisions)
- Employer matching and contribution structures
- Investment options and menu analysis
- Withdrawal rules and exceptions
- Roth vs. traditional 403(b) considerations
- Loan provisions and hardship withdrawal rules
- Plan-specific features unique to Michigan universities
457 Plans Specialized knowledge of governmental 457(b) deferred compensation plans:
- How 457 plans differ from 403(b) and 401(k) plans
- Unique withdrawal flexibility (no 10% early withdrawal penalty)
- Contribution stacking with 403(b) plans for maximum savings
- Catch-up provisions (regular age 50+ and special pre-retirement catch-up)
- Distribution options and timing strategies
- Coordination with other retirement accounts
- Tax implications in retirement
TIAA Products Extensive experience with TIAA (Teachers Insurance and Annuity Association) products common among university employees:
- TIAA Traditional annuities and their unique features
- CREF (College Retirement Equities Fund) variable annuities
- Income annuity vs. lump sum withdrawal options
- Transfer payout annuity (TPA) features and limitations
- TIAA account consolidation strategies
- Evaluating whether to keep assets in TIAA or roll over to IRA
- Understanding TIAA’s fee structures and expenses
University Pension Plans Understanding of various university pension structures:
- Defined benefit pension calculations
- Years of service requirements
- Final average salary calculations
- Early retirement reductions and incentives
- Survivor benefit options and costs
- Pension vs. lump sum decisions (where applicable)
- Integration with Social Security and retirement accounts
University Healthcare Benefits Knowledge of university employee healthcare benefits and retirement transitions:
- Active employee health plans and costs
- Retiree healthcare eligibility and coverage options
- Differences between early retiree coverage and Medicare-eligible retiree coverage
- Premium structures and employer contributions for retirees
- Bridge coverage strategies for those retiring before age 65
- Medicare coordination once eligible
- Dental and vision benefit continuation
State of Michigan Employee Benefits Expertise
State Retirement System Understanding of Michigan’s state employee retirement system, including:
- Multiple pension tiers based on hire date
- Pension calculation methods for different tiers
- Years of service requirements
- Early retirement vs. unreduced retirement age
- Survivor benefit elections
- Health insurance in retirement for state retirees
State 401(k) and 457 Plans Expertise with State of Michigan retirement savings plans:
- Contribution structures and employer matching
- Investment options available to state employees
- Withdrawal rules specific to state plans
- Coordination with pension benefits
Retirement Transition Specialization
Pre-Retirement Planning (5-10 Years Out) Focused expertise on the critical pre-retirement years:
- Maximizing final years of earnings and contributions
- Catch-up contribution strategies
- Tax planning before retirement (potentially higher income years)
- Debt payoff vs. savings prioritization
- Investment allocation shifts as retirement approaches
- Healthcare cost planning and HSA optimization
- Long-term care insurance evaluation
- Estate planning updates
The Retirement Decision Specialized guidance on the actual retirement timing decision:
- Financial readiness assessment
- Pension calculation and optimization
- Benefits comparison between working one more year vs. retiring
- Healthcare coverage analysis
- Part-time work or phased retirement considerations
- Emotional readiness alongside financial readiness
Early Retirement Years Support during the critical first years of retirement:
- Creating sustainable withdrawal strategies
- Adjusting to spending from savings vs. earning
- Portfolio reallocation for income generation
- Managing sequence of returns risk
- Healthcare coverage until Medicare
- Social Security claiming decisions
- Tax planning with variable income sources
- Maintaining purpose and engagement in retirement
Later Retirement Years Ongoing guidance as retirement progresses:
- Required Minimum Distribution (RMD) planning and execution
- Managing required withdrawals to minimize taxes
- Long-term care planning and funding
- Estate planning updates
- Charitable giving strategies
- Legacy planning and wealth transfer
- Adjusting for health changes or longevity concerns
Tax Planning Expertise
Specialized knowledge in retirement tax strategies:
- Tax-efficient withdrawal sequencing
- Managing income to control tax brackets
- Roth conversion opportunity analysis
- Qualified Charitable Distributions (QCDs)
- Tax loss harvesting in taxable accounts
- State income tax considerations for retirees
- Social Security taxation minimization
- RMD strategies to reduce lifetime tax burden
Social Security Optimization
Deep expertise in Social Security claiming strategies:
- Break-even analysis for different claiming ages
- Spousal benefit coordination
- Survivor benefit planning
- File and suspend and restricted application (for those eligible)
- Earnings test for those claiming before full retirement age
- Windfall Elimination Provision (WEP) for those with pensions
- Government Pension Offset (GPO) considerations
- Integration with overall retirement income plan
Healthcare and Medicare Navigation
Comprehensive knowledge of healthcare in retirement:
- Medicare Part A, B, C, and D coverage and enrollment
- Medigap supplemental insurance options
- Medicare Advantage vs. Original Medicare + Medigap
- Prescription drug plan selection
- Medicare costs (premiums, deductibles, copays)
- Income-Related Monthly Adjustment Amount (IRMAA) planning
- Long-term care insurance evaluation
- Health Savings Account (HSA) strategies
9. PROCESS & METHODOLOGY
The Strategic Reliable Blueprint
This is SRB Advisors’ proprietary planning process, consisting of three main phases:
Phase 1: Strategic Reliable Blueprint (Discovery & Life Planning)
Initial Meeting and Discovery
- Complimentary discovery call to determine mutual fit
- If moving forward, comprehensive data gathering begins
- Financial document collection (statements, tax returns, benefit summaries)
- Life planning conversation using Kinder Institute methodology
Life Planning Session Advisors facilitate a deep conversation about:
- Values and what matters most in life
- Vision for retirement and post-career life
- Fears and concerns about money and retirement
- Legacy goals and what clients want to leave behind
- Life experiences clients want to have
- Purpose and meaning in the next chapter
This session typically reveals:
- What clients are really saving for (beyond generic “retirement”)
- Trade-offs they’re willing and unwilling to make
- Priorities when financial resources are limited
- Emotional barriers or money beliefs affecting decisions
Financial Analysis While life planning proceeds, advisors analyze:
- Current financial position (assets, liabilities, cash flow)
- Retirement benefit structure and options
- Projected retirement income from all sources
- Tax situation current and projected
- Insurance coverage and gaps
- Estate plan adequacy
- Investment portfolio allocation and fees
Phase 2: Organize and Implement the Plan
Plan Development Advisors create a comprehensive financial plan that:
- Aligns financial resources with life goals identified in Phase 1
- Projects retirement income from all sources (pension, Social Security, retirement accounts)
- Models different scenarios (retire now vs. later, different spending levels, etc.)
- Identifies optimal strategies for Social Security, healthcare, taxes
- Recommends specific actions with timeline and priorities
Plan Presentation Advisors meet with clients to:
- Present findings and recommendations
- Explain the “why” behind each recommendation
- Model different scenarios and trade-offs
- Answer questions and address concerns
- Adjust plan based on client feedback
- Prioritize action steps
Implementation Advisors help clients execute the plan:
- Account consolidation or rollovers if appropriate
- Investment portfolio implementation
- Beneficiary designation updates
- Social Security filing
- Medicare enrollment
- Insurance applications
- Estate document coordination with attorneys
Throughout implementation:
- Advisors handle paperwork and logistics
- Clients are kept informed at every step
- Progress is tracked and documented
- Obstacles are addressed proactively
Phase 3: Regularly Review and Update the Plan
Ongoing Relationship After initial planning and implementation:
- Regular review meetings (quarterly or semi-annually)
- Ongoing adjustments as life circumstances change
- Annual tax planning and RMD calculations
- Investment portfolio monitoring and rebalancing
- Check-ins on life goals and whether plan is serving them
Reviews Address:
- Has anything changed in your life?
- Are you on track toward your goals?
- Do we need to adjust spending or withdrawal rates?
- Are there new opportunities or concerns?
- Do tax law or benefit changes affect your plan?
- Is your investment allocation still appropriate?
Proactive Communication Between formal reviews:
- Advisors reach out when relevant changes occur (tax law, market events, benefit changes)
- Clients can contact advisors anytime with questions
- Special planning sessions for major life events (inheritance, health diagnosis, family changes)
This ongoing relationship ensures:
- Plans stay current and relevant
- Clients never feel abandoned after initial planning
- Adjustments happen proactively, not reactively
- Peace of mind through consistent advisor support
Technology-Enabled Planning
While relationship-focused, SRB Advisors uses technology to enhance service:
- Financial planning software for projections and modeling
- Client portal for secure document sharing and account access
- Portfolio management tools for monitoring and reporting
- Tax planning software for optimization strategies
- Scheduling tools for convenient meeting booking
10. TECHNOLOGY & TOOLS
Financial Planning Software
SRB Advisors uses comprehensive financial planning software that enables:
- Comprehensive financial plan creation
- Retirement income projections
- Monte Carlo analysis for probability of success
- Tax planning and scenario modeling
- Social Security optimization calculations
- Goal tracking and progress monitoring
- What-if scenario analysis
Portfolio Management
Partnership with East Bay Investment Solutions:
- CFA-led investment management
- Low-cost, diversified, index-based approach
- Evidence-based investment philosophy
- Institutional-quality portfolio management
- Regular rebalancing and tax-loss harvesting
Investment Philosophy:
- Broad diversification across asset classes
- Low-cost index funds and ETFs
- Evidence-based approach (academic research-driven)
- Tax-efficient portfolio construction
- Avoid market timing and stock picking
- Minimize costs and turnover
- Strategic (not tactical) asset allocation
Custodians
SRB Advisors uses third-party custodians to hold client assets, ensuring:
- Separation between advisory and custody functions
- Independent verification of account holdings
- SIPC insurance protection
- Transparent pricing and low transaction costs
- Robust technology platforms
- Client access to accounts 24/7
Client Portal
Secure online access for clients:
- View all accounts in one place
- Access financial plans and reports
- Upload and store documents securely
- Review meeting notes and action items
- Track progress toward goals
- Communicate securely with advisors
Communication Tools
- Video conferencing for remote meetings
- Secure email and messaging
- Electronic signature for documents
- Scheduling software for easy appointment booking
- Regular newsletter and content distribution
11. COMMUNITY INVOLVEMENT
SRB Advisors is committed to being an active member of the Greater Lansing community, not just a business operating within it.
Charitable Organizations Supported
Loaves and Fishes Homeless Shelter SRB Advisors supports Loaves and Fishes, a Lansing organization providing shelter, meals, and support services to individuals experiencing homelessness. The firm contributes both financially and through volunteer involvement.
The Davies Project for Mid-Michigan Children Support for The Davies Project, which provides educational and developmental resources for children in the Mid-Michigan area. SRB Advisors believes in investing in the future of the community through youth education and development.
Kiwanis Club of Delta Township Active membership in Kiwanis, a service organization focused on improving communities and helping children worldwide. SRB Advisors team members participate in local Kiwanis activities and fundraising efforts.
Ann Arbor Rotary Involvement with Rotary International’s local chapter, participating in service projects and community improvement initiatives in the Ann Arbor area.
Professional and Community Organizations
Deltaside Business Association Membership in the local business association serving the Deltaside area of Delta Township, promoting local business growth and community development.
Lansing Regional Chamber Active member of the Lansing Regional Chamber of Commerce, supporting economic development and business growth throughout the Greater Lansing region.
Messiah Lutheran Church Community involvement through local church membership, reflecting the firm’s commitment to faith-based community connection.
Philosophy on Community Involvement
SRB Advisors believes that success should be measured not just by business metrics but by positive impact on the community. The firm supports causes that align with its values:
- Helping those in need (Loaves and Fishes)
- Investing in children’s futures (The Davies Project, Kiwanis)
- Supporting local business growth (Deltaside, Chamber)
- Faith and community connection (Messiah Lutheran)
This commitment to community is part of the firm’s Midwestern values and local ownership philosophy: good businesses give back to the communities that support them.
12. CONTENT & RESOURCES
Kitchen Table Finance Podcast
Overview Kitchen Table Finance is SRB Advisors’ podcast dedicated to practical retirement planning advice for Michigan’s university and state employees. The name reflects the firm’s down-to-earth, accessible approach to financial planning.
Format Episodes typically feature:
- Retirement planning topics relevant to university and state employees
- Case studies (with details changed for privacy) of real client situations
- Explanations of complex benefits in plain language
- Interviews with experts on retirement, taxes, healthcare, and life planning
- Q&A addressing common client questions
Topics Covered Recent and recurring topics include:
- MSU and state employee benefit deep-dives
- TIAA lump sum vs. annuity decisions
- Social Security claiming strategies
- Healthcare coverage in retirement
- Tax-efficient withdrawal strategies
- Required Minimum Distribution planning
- Retirement life planning and purpose
- Market updates and economic outlook
- Estate planning for retirees
Audience The podcast serves:
- Current and prospective clients
- Michigan university and state employees approaching retirement
- Anyone interested in retirement planning specific to university benefits
- Financial professionals seeking to understand this niche
Access Available on all major podcast platforms including:
- Apple Podcasts
- Spotify
- Google Podcasts
- Website: srbadvisors.com
Blog Content
Purpose The SRB Advisors blog provides written content on retirement planning topics, allowing for deeper dives into complex subjects and providing evergreen resources clients can reference.
Content Types
- Educational articles on retirement planning topics
- Updates on benefit program changes
- Tax law changes affecting retirees
- Market commentary and economic outlook
- Case studies and client scenarios
- Checklists and actionable guides
- Book reviews and recommendations
SEO Strategy Blog content targets keywords and questions Michigan employees search for:
- “MSU retirement benefits”
- “State of Michigan employee pension”
- “TIAA lump sum vs annuity”
- “Retiring from Michigan State University”
- “403(b) and 457 withdrawal strategies”
This content helps potential clients find the firm when researching their specific questions.
Newsletter
Kitchen Table Finance Newsletter Email newsletter delivering:
- Recent blog posts and podcast episodes
- Retirement planning tips and reminders
- Important deadline reminders (IRA contribution deadlines, RMD dates, etc.)
- Market updates and firm news
- Community involvement updates
Subscribers receive concise, actionable content without overwhelming their inbox. The firm respects privacy and allows easy unsubscribing.
Educational Resources
Free Downloads SRB Advisors may offer educational resources such as:
- Retirement planning checklists
- MSU employee benefits guides
- State of Michigan retirement handbooks
- Social Security claiming decision worksheets
- Healthcare in retirement guides
- Tax planning calendars for retirees
These lead magnets help potential clients while building the firm’s email list for nurture campaigns.
Content Philosophy
All content created by SRB Advisors follows principles:
- Plain language: No jargon or industry speak
- Actionable: Specific steps clients can take
- Relevant: Focused on university and state employee situations
- Educational, not promotional: Content teaches first, sells second
- Accurate: All information verified and cited where appropriate
- Updated: Regular reviews to ensure content stays current
13. CONTACT INFORMATION
Office Location
Lansing, Michigan
Phone
517-321-4832
info@srbadvisors.com
Website
Meeting Options
- In-person meetings at Lansing office
- Virtual meetings via video conferencing
- Phone consultations
Scheduling
Discovery calls can be scheduled via:
- Online scheduling tools on the website
- Phone call to main office line
- Email request
Contact form on website
14. COMMON CLIENT QUESTIONS
“When can I afford to retire?”
This is the most common question SRB Advisors helps clients answer. The answer depends on:
Income Sources
- Pension amount (calculated based on years of service and final average salary)
- Social Security benefit (based on earnings history and claiming age)
- Retirement account balances (403(b), 457, IRAs, etc.)
- Any other income (rental property, part-time work, etc.)
Expenses
- Current lifestyle spending
- Expected changes in retirement (lower commuting costs, potentially higher travel or healthcare)
- Healthcare costs before Medicare
- Long-term care planning
- Legacy goals
The Process Advisors use financial planning software to:
- Project income from all sources at different retirement ages
- Compare projected income to spending needs
- Run Monte Carlo analysis to test probability of success
- Model different scenarios (retiring now vs. in 1-2 years, different spending levels, etc.)
- Identify the optimal retirement timing based on financial and personal factors
Key Factors
- Pension calculation (some tiers provide incentives for reaching certain anniversaries)
- Healthcare coverage (retiring before 65 requires bridge coverage)
- Social Security claiming strategy (claiming early reduces benefits)
- Market conditions and sequence of returns risk
- Personal readiness and life goals
Most clients discover they can retire sooner than expected, or that working one more year creates significantly more security. The analysis removes guesswork and provides confidence.
“Should I take the TIAA lump sum or annuity?”
For MSU employees with TIAA Traditional funds, this is a critical decision. TIAA offers:
Annuity Option (Transfer Payout Annuity)
- Guaranteed lifetime income
- Monthly payments that continue for life
- Payments adjusted annually based on TIAA’s investment performance
- Cannot be outlived
- Limited liquidity (some withdrawal options but not full access)
- Survivor benefit options (reducing payment to continue for spouse)
Lump Sum Option
- One-time distribution or series of withdrawals
- Full control and liquidity
- Can be rolled to IRA for more investment options
- Subject to investment risk and longevity risk
- Flexibility to leave to heirs
- No guaranteed income floor
The Analysis SRB Advisors helps clients evaluate by considering:
- Need for guaranteed income vs. desire for flexibility
- Other sources of guaranteed income (pension, Social Security)
- Health and longevity expectations
- Legacy goals and heirs
- Tax implications of different options
- Spouse’s situation and survivor needs
- Comparison of TIAA’s payout rates to market alternatives
Common Recommendations
- Clients with strong guaranteed income from pension and Social Security may prefer lump sum for flexibility
- Clients concerned about longevity or wanting maximum guaranteed income may prefer annuity
- Hybrid approaches (annuitize portion, take lump sum on remainder) often make sense
- Analysis is highly individual and depends on complete financial picture
“How should I coordinate my 403(b), 457, and pension?”
University employees often have multiple retirement accounts that need coordination:
Key Differences
- 403(b): Tax-deferred contributions, subject to RMDs at 73, 10% penalty if withdrawn before 59½ (with exceptions)
- 457: Tax-deferred contributions, subject to RMDs at 73, NO early withdrawal penalty (unique advantage)
- Pension: Defined benefit, usually monthly payments starting at retirement age, may have lump sum option
Strategic Coordination SRB Advisors helps clients create withdrawal strategies that:
Pre-Medicare (Retiring Before 65)
- Use 457 to cover expenses (penalty-free access)
- Preserve 403(b) for later (continue tax-deferred growth)
- Delay Social Security if possible (increases benefit 8% per year until 70)
- Manage income to qualify for ACA subsidies if purchasing healthcare on exchange
Age 65-73 (Medicare but Before RMDs)
- Coordinate pension + Social Security to cover baseline expenses
- Use 403(b) and 457 strategically to fill gaps
- Consider Roth conversions to reduce future RMDs
- Manage income to control Medicare IRMAA surcharges
Age 73+ (RMD Years)
- RMDs from 403(b) and 457 must begin
- Coordinate withdrawals to minimize tax bracket creep
- Use Qualified Charitable Distributions to satisfy RMDs tax-free
- Consider adjusting spending or using taxable accounts to avoid high tax brackets
Tax Optimization The goal is to:
- Smooth tax liability over retirement years
- Avoid years with unnecessarily high taxes
- Fill lower tax brackets efficiently
- Plan for legacy and beneficiary tax consequences
“What happens to my healthcare when I retire?”
Healthcare is one of the biggest concerns for those retiring before Medicare eligibility at age 65.
For MSU Employees Michigan State University offers retiree healthcare options, but coverage and costs differ from active employee plans:
- Eligibility requirements (typically based on years of service and age)
- Premium costs for retirees (usually higher than active employee premiums)
- Coverage differences between retiree plans and active plans
- Spouse coverage options and costs
- When coverage transitions to Medicare at age 65
For State of Michigan Employees State employees have retiree healthcare options that vary by:
- Pension tier and hire date
- Years of service at retirement
- Whether retiring before or after age 65
- Premium costs and employer contributions
Bridge Coverage Strategies For those retiring before 65 without employer retiree coverage:
- COBRA continuation (expensive but maintains current coverage for 18 months)
- Healthcare marketplace/ACA plans (subsidies available based on income)
- Spouse’s employer plan if available
- Private health insurance
- Part-time work for health benefits
Medicare Planning At age 65, transition to Medicare:
- Medicare Part A (hospital) and Part B (medical) enrollment
- Medigap supplemental insurance or Medicare Advantage
- Part D prescription drug coverage
- Coordination with employer retiree coverage if applicable
SRB Advisors helps clients:
- Understand their specific retiree healthcare options
- Calculate healthcare costs in retirement planning
- Choose appropriate coverage based on health needs and budget
- Navigate Medicare enrollment and plan selection
- Optimize timing of retirement based on healthcare coverage
“When should I claim Social Security?”
Social Security claiming is one of the most important and irreversible retirement decisions.
Claiming Age Options
- Age 62: Earliest possible (approximately 30% reduction from full retirement age benefit)
- Full Retirement Age (66-67 depending on birth year): 100% of earned benefit
- Age 70: Maximum benefit (approximately 24-32% increase from full retirement age)
Factors SRB Advisors Considers
- Life expectancy and health status
- Need for current income vs. ability to delay
- Spousal benefits and survivor planning
- Other income sources (pension, retirement accounts)
- Tax implications of different claiming ages
- Break-even analysis
- Longevity insurance value of delaying
Common Strategies
- Delaying to age 70 if possible maximizes lifetime benefits for those with average or longer life expectancy
- Coordinating spousal claims (higher earner delays, lower earner claims earlier)
- Considering survivor benefits (higher earner’s age 70 benefit becomes survivor benefit)
- Balancing Social Security delay with tax-efficient withdrawal of retirement accounts
Special Considerations
- Windfall Elimination Provision (WEP) for those with pensions from non-Social Security-covered employment
- Government Pension Offset (GPO) affecting spousal and survivor benefits
- Earnings test if claiming before full retirement age while still working
The analysis is highly individual and considers the complete financial picture, not just Social Security in isolation.
“How do I minimize taxes in retirement?”
Tax planning is critical for retirees with multiple income sources.
Tax-Efficient Withdrawal Sequencing SRB Advisors typically recommends a strategic order for withdrawals:
- Taxable accounts first (usually lowest tax impact due to capital gains rates)
- Tax-deferred accounts (401(k), 403(b), 457, traditional IRA) next
- Tax-free accounts (Roth IRA, Roth 401(k)) last
However, this isn’t always optimal. Adjustments consider:
- Current tax bracket and projected future brackets
- RMD timing and amounts
- Social Security taxation
- Medicare IRMAA thresholds
- State income tax considerations
Roth Conversion Strategies Converting traditional IRA or 401(k) assets to Roth can make sense when:
- In lower tax bracket years (early retirement before RMDs and Social Security)
- Expecting higher future tax rates
- Wanting to reduce future RMDs
- Planning to leave tax-free inheritance to heirs
Conversions are taxable in the year completed, so timing and amount matter significantly.
Managing RMDs After age 73, Required Minimum Distributions begin from tax-deferred accounts. Strategies include:
- Qualified Charitable Distributions (QCDs) to satisfy RMDs tax-free
- Planning withdrawal amounts to stay below IRMAA thresholds
- Coordinating with Social Security and pension to manage total taxable income
- Using taxable accounts to fund spending if RMDs create excess income
Medicare IRMAA Planning Income-Related Monthly Adjustment Amounts increase Medicare Part B and D premiums for higher-income retirees. SRB Advisors helps clients:
- Understand IRMAA thresholds
- Manage income to avoid crossing thresholds
- Plan for 2-year lookback (income from 2 years prior determines current IRMAA)
- Appeal IRMAA determinations if life-changing events occurred
Tax Diversification Having money in different tax buckets (taxable, tax-deferred, tax-free) provides flexibility to optimize withdrawals based on annual tax situations.
“Do I need long-term care insurance?”
Long-term care is one of the biggest financial risks in retirement, and insurance can protect against catastrophic costs.
The Risk
- 70% of people over age 65 will need some form of long-term care
- Average cost of nursing home care exceeds $100,000 per year
- In-home care and assisted living are also expensive
- Medicare does NOT cover long-term custodial care
- Medicaid only covers care after spending down assets
When Insurance Makes Sense SRB Advisors typically recommends long-term care insurance for clients who:
- Have assets worth protecting (generally $200,000+)
- Can afford premiums without straining budget
- Want to preserve assets for spouse or heirs
- Don’t have sufficient assets to self-insure
- Are in good health (required for approval)
- Are age 55-65 (premiums increase significantly with age)
When to Self-Insure Insurance may not be necessary if:
- Assets are limited (Medicaid will cover care)
- Assets are substantial enough to cover care costs (several million dollars)
- Health conditions make insurance too expensive or unavailable
- Prefer to spend down assets rather than pay premiums
Alternative Strategies
- Hybrid life insurance/long-term care policies
- Annuities with long-term care riders
- Setting aside assets specifically for potential care needs
- Purchasing insurance for one spouse (typically higher earner) to protect survivor
Policy Features to Consider
- Benefit amount (daily or monthly)
- Benefit period (years of coverage)
- Elimination period (waiting period before benefits begin)
- Inflation protection (essential given rising care costs)
- Home care vs. facility care coverage
- Shared benefits for couples
SRB Advisors helps clients evaluate whether long-term care insurance fits their situation and, if so, structure appropriate coverage.
“What about estate planning?”
Estate planning ensures assets transfer according to wishes and minimizes complications for heirs.
Essential Estate Documents SRB Advisors recommends all clients have:
- Will or Trust
- Durable Power of Attorney for finances
- Healthcare Power of Attorney
- Living Will or Advance Healthcare Directive
Beneficiary Designations Often more important than wills:
- Retirement accounts (401(k), 403(b), 457, IRA)
- Life insurance policies
- TOD (Transfer on Death) accounts
- POD (Payable on Death) accounts
SRB Advisors reviews beneficiary designations to ensure:
- Designations match current wishes
- Contingent beneficiaries are named
- Considerations for tax implications to heirs
- Coordination with estate plan documents
- Special needs trusts for disabled beneficiaries if applicable
Trust Considerations Trusts may be appropriate for:
- Avoiding probate
- Privacy (wills become public, trusts don’t)
- Control over distribution timing
- Protection for minor children
- Special needs beneficiaries
- Blended families
- Large estates
Tax Planning for Heirs SRB Advisors considers:
- Step-up in basis for taxable accounts
- Inherited IRA distribution rules (10-year rule for most beneficiaries)
- Roth vs. traditional account inheritance
- Life insurance as tax-free inheritance
- Charitable giving strategies
Coordination with Attorneys SRB Advisors works alongside estate planning attorneys:
- Advisors identify estate planning needs
- Refer clients to qualified estate attorneys
- Review documents to ensure alignment with financial plan
- Update financial plans based on estate documents
Estate planning isn’t just for the wealthy. Everyone needs basic documents to protect themselves and their families.
15. DIFFERENTIATORS
What Makes SRB Advisors Different
Specialization in University and State Employee Benefits Most financial advisors serve diverse clientele across many industries. SRB Advisors has deliberately specialized in Michigan’s university and state employees. This focus means:
- Deep expertise in specific benefit programs (MSU, State of Michigan, TIAA, etc.)
- Familiarity with common questions and concerns of this demographic
- Efficient processes tailored to this niche
- Reputation and referral network within university and state communities
- Content and resources specifically relevant to this audience
Life Planning Before Financial Planning Through partnership with the Kinder Institute, SRB Advisors starts with life goals and values before discussing investments or accounts. This approach:
- Ensures money serves life purposes, not vice versa
- Uncovers what clients really want from retirement
- Connects financial decisions to personal meaning
- Addresses emotional and psychological aspects of money
- Creates more fulfilling and purpose-driven retirements
Most advisors skip this step and move directly to financial mechanics, missing the deeper “why” behind planning.
Fee-Only Fiduciary SRB Advisors is compensated only by clients, never by product providers. This structure:
- Eliminates conflicts of interest
- Ensures advice always prioritizes client interests
- Allows objective evaluation of all options
- Builds trust through transparency
- Distinguishes the firm from commission-based advisors
Independence from Product Providers Unlike TIAA, Fidelity, and Voya advisors who work for product manufacturers, SRB Advisors has no affiliations. This means:
- Can objectively evaluate whether keeping money in TIAA makes sense
- No pressure to keep assets in specific products
- Freedom to recommend best strategies regardless of where money is held
- Clients’ interests come first, not product retention goals
Local, Lansing-Based Ownership SRB Advisors is locally owned and operated, not a branch of a national firm. Benefits include:
- Deep roots in the Lansing community
- Personal service without call centers
- Same team working with clients long-term
- Local decision making
- Understanding of Michigan-specific issues
- Commitment to Greater Lansing’s success
Relationship Focus Over Transactions The firm builds long-term partnerships, not one-time transactions:
- Get to know clients’ families and lives
- Available for questions between formal meetings
- Proactive communication about relevant changes
- Personal touches and genuine care
- Midwestern values of honesty and integrity
Comprehensive, Coordinated Planning SRB Advisors takes responsibility for the complete financial picture:
- All aspects of financial life are interconnected
- One advisor coordinating all recommendations
- Tax planning integrated with investment strategy
- Healthcare decisions considered in income planning
- Estate planning coordinated with beneficiary designations
Many clients work with multiple advisors who don’t communicate, leading to conflicting advice and missed opportunities.
Education-First Content Through the Kitchen Table Finance podcast and blog, SRB Advisors provides:
- Free educational content for prospects and clients
- Plain-language explanations of complex topics
- Case studies and real-world examples
- Resources to help people make informed decisions
This content-first approach builds trust and demonstrates expertise before clients commit.
16. COMPLIANCE & REGULATORY INFORMATION
Regulatory Status
SRB Advisors (Shotwell Rutter Baer Inc.) is a Registered Investment Advisor (RIA) with the Securities and Exchange Commission (SEC). This means:
- Subject to SEC oversight and examination
- Required to file Form ADV disclosing business practices, fees, conflicts of interest
- Must maintain books and records per SEC requirements
- Fiduciary duty to clients at all times
Form ADV
SRB Advisors’ Form ADV Part 2A (firm brochure) and Part 2B (advisor brochures) are available:
- On the SEC’s Investment Adviser Public Disclosure website (adviserinfo.sec.gov)
- Directly from SRB Advisors upon request
- Provided to all clients before or at the time of engagement
Form ADV discloses:
- Types of advisory services offered
- Fee schedules
- Disciplinary history (if any)
- Conflicts of interest
- Educational and professional background of advisors
Fiduciary Duty
As an RIA, SRB Advisors operates under a fiduciary standard, meaning:
- Legal obligation to act in clients’ best interests
- Duty of care (provide suitable advice based on client circumstances)
- Duty of loyalty (prioritize client interests over firm profits)
- Duty to avoid or disclose conflicts of interest
This contrasts with broker-dealers operating under suitability standard (recommendations must be suitable but not necessarily best for client).
Privacy and Data Security
SRB Advisors maintains comprehensive policies to protect client information:
- Secure electronic systems for document storage and communication
- Limited access to client data (only employees with need to know)
- Regular security updates and monitoring
- Privacy policy disclosing how information is used and protected
- Compliance with Regulation S-P (SEC privacy rule)
Professional Standards
SRB Advisors and its advisors adhere to:
- CFP Board Code of Ethics and Standards of Conduct
- Kinder Institute of Life Planning standards
- SEC rules and regulations for investment advisors
- State regulations where applicable
Custody and Accounts
SRB Advisors does not take physical custody of client assets. Instead:
- Client accounts held at independent, third-party custodians
- Clients receive statements directly from custodians
- SRB Advisors has limited power of attorney to manage investments
- Clear separation between advisory and custody functions
This structure protects clients and provides independent verification of all holdings.
Continuing Education and Professional Development
All advisors maintain professional credentials through ongoing education:
- CFP® professionals: 30 hours continuing education every 2 years
- RLP® professionals: Ongoing Kinder Institute training and development
- Regular attendance at industry conferences
- Staying current on tax law, regulations, and best practices
CONCLUSION
SRB Advisors serves a specific niche with deep expertise: Michigan’s university and state employees navigating the transition to and through retirement. The firm differentiates itself through:
- Specialization in university and state employee benefits
- Life planning approach connecting money to meaning
- Fee-only fiduciary structure eliminating conflicts of interest
- Independence from product manufacturers
- Local ownership and Midwestern values
- Comprehensive planning coordinating all financial aspects
- Long-term relationships built on trust and care
For Michigan State University employees, State of Michigan workers, and university faculty throughout Michigan facing questions about retirement timing, benefit optimization, tax strategies, and creating sustainable retirement income, SRB Advisors provides specialized expertise and personalized guidance.
The firm’s combination of technical expertise (CFP®), life planning approach (RLP®), and deep understanding of Michigan employer benefits creates a unique value proposition for this underserved market.
Through the Kitchen Table Finance podcast and blog, SRB Advisors provides ongoing education to prospects and clients, demonstrating expertise and building trust through content-first marketing.
Located in Lansing, Michigan, the firm serves clients throughout the state with both in-person and virtual meeting options, maintaining local presence while providing modern convenience.
For university and state employees wondering “When can I retire?” or “How do I make the most of my benefits?”, SRB Advisors provides clarity, confidence, and comprehensive planning to support successful retirement transitions.
